Which brands already use digital product passports, and what a small brand can copy from them

Digital product passports are not a future concept. Volvo has shipped a battery passport on the EX90 since 2024, Kappahl and Marimekko put passports on garments in January 2024, Lindex added them to a bra and a baby body in 2026, and Ligne Roset gave one to its Togo sofa in 2025. All of them are voluntary: the first legal obligation, the battery passport, starts on 18 February 2027, and for textiles and furniture the rules have not been written yet. Below is what each of these passports actually shows, with sources, and what a small brand can take from them.

Why look at early adopters at all

There are two reasons. The first is practical: the delegated acts for textiles or furniture will tell you which data fields are required, but they will not tell you how to put a code on a care label, which product to start with, or what customers do with the page. The companies below have already learned that. The second is perspective: none of these projects needed an enterprise budget for its first step. Most started with one or two products.

One rule for reading this list: these passports were built before the requirements existed. None of them can be "compliant" with a textile or furniture delegated act that has not been adopted. Treat them as examples of form, not as a checklist of required content.

Batteries: Volvo EX90

What it is. On 4 June 2024 Circulor announced the battery passport for the Volvo EX90, built with Volvo Cars. According to Circulor it covers three things: the origin and production journey of the critical raw materials cobalt, nickel, graphite and lithium; the embedded carbon footprint of the whole battery pack; and the share of recycled material in the battery.

How you reach it. Through the Volvo Cars app and a QR code on the door frame. Press coverage at the time described the owner view as a simplified version of the full record.

Why it matters. It is the clearest example of the split the battery regulation requires anyway. Article 77(2) of Regulation (EU) 2023/1542 divides passport data into a public part, a part for authorities and notified bodies, and a part for persons with a legitimate interest such as repairers and recyclers. A driver does not need the dismantling data, and a recycler does not need the marketing copy. EV batteries are one of the three categories with a mandatory passport from 18 February 2027, together with LMT batteries and industrial batteries above 2 kWh.

Textiles: Kappahl and Marimekko

What it is. A pilot in the Swedish research project Trace4Value, partly funded by Vinnova and coordinated by RISE, with GS1 Sweden among the partners. In January 2024 the first products with a version of the passport went on sale. At Kappahl these were two children's items, the Göran trousers and the Olle sweater.

What it shows. According to GS1 Sweden: materials, suppliers, environmental labelling and how the garment can circulate after use.

How it is built. A two-dimensional code on the garment, linked to product data through a GTIN and GS1 Digital Link. This is one of the few public cases where the identifier scheme is described, which makes it useful as a reference. It is not the only valid way: the standards allow other identifier schemes, and we explained why in do you need GS1 for DPP.

Textiles: Lindex

What it is. On 10 June 2026 Lindex announced digital product passports on selected garments: a bra available from June 2026 and a baby body from July 2026.

What it shows. Materials, origin, care instructions and end-of-life handling, plus an activity log that follows the garment from purchase into secondhand use.

How you reach it. A QR code on the care label. No new tag, no app to install.

Two products out of a full assortment is a deliberately small start, and the care label is a place where garments already carry mandatory text. It is the same approach we described in you do not need new labels to start with DPP.

Furniture: Ligne Roset and DFS

Ligne Roset. In January 2025 the French brand added a passport to its Togo Loveseat, using QR codes combined with blockchain through the Trust-Place app. The functions listed are mostly commercial: proving the sofa is authentic, letting the customer record ownership, care and repair, and resale. That is a useful reminder that a passport page can earn its keep long before a regulation demands it.

DFS. In February 2025 the UK furniture retailer announced a pilot of digital product passports for furniture with Technovative Solutions and DigiProd Pass, described as a blueprint for regulators. Public detail on the data shown is limited, so we only note that the pilot exists.

For furniture there is no delegated act yet and the product group sits further down the Commission's working plan. We keep the dates, split into certain and expected, on the industries and deadlines page.

Beyond single brands: shared groundwork

Two projects are worth knowing because their output is public and reusable.

• Battery Pass, a German consortium funded by the Federal Ministry for Economic Affairs, published its Content Guidance for the EU battery passport in April 2023. The project officially ended in March 2025 and continues as BatteryPass-Ready, which released a Data Attribute Longlist v2.0 and Data Model v2.0 on 27 August 2026.
• CIRPASS-2, funded by the European Union, runs 13 pilots with 49 partners over 36 months in four value chains: textiles, electrical and electronic equipment, tyres and construction.

Neither is a product on a shelf, but both show where the data models of the big pilots are heading, which matters if you want your passport to read the same way as everybody else's.

Five things a small brand can copy

1. Start with one or two products. Kappahl began with two children's items, Lindex with two garments, Ligne Roset with one sofa. Pick a bestseller with stable materials and a supplier who answers emails.
2. Show what you already know. Materials, origin, care and end of life appear in almost every case above. This is data most brands already hold in spec sheets and supplier declarations. What a finished page looks like is in what a product passport looks like, and you can open live ones on our examples page.
3. Use the label you already have. Care label for clothes, door frame for a car, existing tag for furniture. The code goes where the product already carries information.
4. Decide the level before printing. Volvo's passport is per battery, a garment pilot can work per model. The choice changes what you print and how often you update it, and we laid out the trade-offs in model, batch or item.
5. Keep the public page short. The early adopters show customers a handful of facts, not a database dump. For batteries the regulation already separates public data from restricted data, and the full list of fields is in 71 data points, ten will stay empty.

What these examples do not prove

They do not prove that any of these passports meets a future delegated act, and we do not claim that. They do not prove that a passport needs blockchain, an app or a large integration project: Lindex and Kappahl show it can be a code on a label and a web page. And they do not move any deadline. Batteries remain 18 February 2027, a certain date set in the battery regulation itself. Textiles expect a delegated act around 2027 and an obligation realistically in 2028 to 2029, which is expected, not certain.

For transparency: DPPera is a passport provider too, and none of the companies above is our customer. We picked cases we could verify in the companies' own announcements or in trade press quoting them.

FAQ

Łukasz Głuch

Builds DPPera, a digital product passport tool for small and medium-sized companies. Reads the delegated acts so you do not have to. Writes about what he checked in the registry, not about what vendors promise.

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